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Michael Schumacher's F3 car from 1990 |
Note the sponsorship from "EAST" which is the clever ruse of West Tobacco. Tobacco advertising is banned in many European countries, so "West" becomes "East", like "Benson Hedges" becomes "Buzzing Hornets" and "Lucky Strikes" becomes "Look Alike" West now sponsors McClaren, Schumacker's rivals in F1.